Zurich, the place I want to live one day. The place in Switzerland where the city is most alive, a city with amazing, creative people and not to forget stylish as well (more than where I live now at least). Not that much snow as in my town. Zurich, an insurance in Switzerland. Their new advertisment is probably one of the cutest ones I have seen lately (see above) - who'd actually think about snowmen and how to "save" them?
To me this is a very symbolic kind of video, I'm not a fan of interpretations but here it is necessary to show you what I saw in a short movie:
Hope because honestly, everybody would expect snowmans to melt, however in the end the're still there which makes it clear to me: everything is possible. There's always a way and you'll find it provided you truly want something.
Care because you have to take care after what your actions could lead to and above all, there's people around you who you need to care about. Because in the end life comes down to the people we love the most. Protect the ones who matter.
The children have a high imagery in this advertisment too.. It's about their dreams. Children are willing to dream much more and especially of things, which seem quite impossible to adults. Their fantasy is fascinating and almost unbelivable. This is something else I'd like to emphasize: Dare to dream and never be afraid of your dreams!
* This article was written in cooperation with Zurich insurance.